If you're shopping for a new truck or SUV near Rockford, IL, there's one dealership that's worth the drive: Kayser Chevrolet Buick GMC. Located just about 40 minutes north across the border in Janesville, WI, Kayser delivers a level of honesty, simplicity and customer care that's hard to find at big-city stores.
Whether you're looking to trade in your current ride, finance your first Silverado or upgrade to a Certified Pre-Owned GMC SUV, our auto dealership near Rockford provides a better experience -- all without the high-pressure tactics or bloated fees you may find closer to home.

Why Rockford Car Dealerships Can't Compete With Kayser
Drivers continuously cross state lines to choose our Wisconsin Chevy, Buick and GMC dealership over Rockford car dealerships that are closer to them. Some of what makes us different includes:
- Home of Car Buying Made Simple: We've been serving drivers since 1925 with one mission: make the vehicle-buying process fast, fair and fully transparent. Whether you want a new Chevy truck or a used Buick SUV, you'll find competitive pricing, easy financing and a low-stress atmosphere that makes the short drive from Rockford well worth it.
- Award-Winning Dealership: From our top-rated service and body shop teams to our Janesville Gazette awards, we're proud to be recognized for putting people first -- every time.
- We Beat Local Offers: Bring us your best trade-in quote from any Illinois dealer -- we'll beat it by at least $250. Plus, with our 2-year/200,000-mile used car warranty, you'll leave with added confidence.
- Selection You Can't Get Elsewhere: From heavy-duty work trucks and business-ready fleet inventory to EVs, trailers and Certified Pre-Owned GM vehicles, Kayser has one of the largest GM selections in Southern Wisconsin.
- Top-Notch Service After the Sale: Customers from Rockford tell us they come here not just to buy -- but also to return for GM service. From walk-in oil changes with free car washes to EV-trained technicians and advanced diagnostic tools, we're a step ahead of many local IL shops.
Learn More:Why Choose Kayser Chevrolet Buick GMC?

A Rockford Customer's Experience: Why I Drive to Kayser for Service
We recently heard from a Rockford Chevy owner who had this to say in their 5-star review:
"I drive all the way from the Rockford area to Kayser in Janesville because I simply don't trust the service I've experienced at local dealerships. Even on a freezing 14-degree day, I was welcomed with warmth, confidence and expertise. They resolved a tech issue with my Volt that other shops couldn't diagnose, thanks to their highly trained EV team. The facility is clean, the staff communicates well, and the waiting area even has a kids' zone and complimentary drinks. Theexperience and peace of mind were absolutely worth it."
What Other Kayser Customers Are Saying
“I have never been happier with a dealership experience.”
— Sierra G.
“Best car buying experience ever! 100% recommend!”
— Kelly G.
“The people here are amazing and the process is so smooth! Got the exact car I wanted and couldn't be happier.”
— Victoria H.
“Fair price for my trade, friendly and knowledgeable. We'll definitely be back!”
— C. Murphy

Visit Our Chevy Dealership Near Rockford, IL, Today!
Whether you're shopping for a reliable work truck, a luxurious new Buick or affordable used vehicle, Kayser Chevrolet Buick GMC is just 40 minutes away -- and miles ahead in customer experience. Contact us today, browse inventory online or visit our Janesville dealership in person to discover why a Kayser Buyer is a Wiser Buyer.
Read More: Why Service With Us? | Buying vs. Leasing a Car | Proudly Serving Beloit, WI